Retirement Kitty

Having a popular site means money.  Popular means that a lot of people like it.  When someone visits your site they wonder if other people like what you have to say. If other people believe in you, why shouldn’t they?  This is the reason for putting good testimonials on landing pages.  But what makes those testimonials real?  If you don’t have a place to comment on your site I wonder how did you get those testimonials?  You obviously added them to your site, because they are written in to the HTML. Well adding pictures to match up to your testimonials make them more believable.

What if your new site is not quite popular yet, and isn’t converting well?

I propose that you add a real commenting system to your site.  Prepopulate it with your testimonials, but allow visitors to add their comments as well. Make sure you are notified when someone makes a comment so that you can do any damage control by deleting comments if necessary.  If your getting bombarded you could always require your approval prior to posting user submitted comments to your site.

Now these comments will have real validity, make your ideas seam even more popular, as you could easily have dozens of comments compared to a few hard coded testimonials.

If your getting good comments added to your site you’ll also improve your search engine ranking, as you’ll have additional content/keywords, and regular updates to your site.

People love to follow trends.  Whatever you are pushing, make it a trend, even if nots quite the trend it appears to be yet.