Retirement Kitty

Domain name should have keywords in it.
Title tag should have keywords towards the front.
Heading tag should use keywords.
4% keyword density.  So for every 100 words your keyword(phrase) is used four times.

When promoting your landing page, use these guides for your inbound links.
Use your keywords descriptively as part of the link.
Use related keywords before and after your link.
Use different keywords on your links so that not all inbound links are the same.
If your site has multiple pages don’t always link to the front page, link to the other pages as well, this is called deep linking.